Disney just made a big play. The Walt Disney Company has signed a company wide creative partnership with Dude Perfect, the trick shot crew turned entertainment giant. The deal brings Dude Perfect videos to Disney+ and sets the stage for new content around some of Disney’s biggest moments in 2027, including Super Bowl LXI, Star Wars’ 50th anniversary, and Marvel’s Avengers: Doomsday.
What the Disney and Dude Perfect Deal Includes
The partnership spans Disney’s entertainment, sports, consumer products, and experiences businesses. Here’s what we know so far:
- Dude Perfect on Disney+: Select Dude Perfect videos will come to Disney+, and Disney gets access to part of the group’s short form video library.
- Disney inspired originals: Dude Perfect will create original content for its own channels inspired by Disney franchises and big events.
- Big 2027 tie-ins: Projects are planned around Super Bowl LXI, the Star Wars 50th anniversary, and Avengers: Doomsday.
Financial terms and the length of the deal weren’t announced, and Disney hasn’t revealed any specific theme park or merchandise plans yet.
Who Is Dude Perfect?
If you have kids, there’s a very good chance they already know Dude Perfect. The group started in 2009 as five college roommates at Texas A&M making trick shot videos for YouTube. Today they’re one of the biggest names in online entertainment:
- Tyler “The Beard” Toney
- Coby and Cory Cotton, “The Twins”
- Garrett “The Purple Hoser” Hilbert
- Cody “The Tall Guy” Jones
Dude Perfect now reports more than 130 million followers and over 22 billion lifetime views. They run an 80,000 square foot headquarters and studio in Frisco, Texas, tour live, sell their own products, and host the Almost Athletes podcast. The group also raised $100 million from Highmount Capital to keep growing.
Dude Perfect’s Disney Parks Challenge
This partnership didn’t come out of nowhere. Last year, Dude Perfect teamed up with Disney to try to visit all 12 Disney parks around the world in under 75 hours. The video racked up more than 13 million views and became one of the group’s biggest launches ever. Even better, the campaign raised more than $1.2 million for Make-A-Wish.
With this new deal, there’s a good chance we’ll see the guys back at the parks again.
What Disney and Dude Perfect Are Saying
Asad Ayaz, Disney’s Chief Marketing and Brand Officer, said, “Disney has always been a place where great storytellers come to create.” He praised Dude Perfect’s distinctive voice and inventive approach, and said the partnership gives fans even more ways to be part of Disney’s stories.
Garrett Hilbert, Dude Perfect co-founder, said the group grew up as Disney fans. “Disney taught us to go big and dream, and that has shaped everything we’ve built,” he said.
Part of Disney’s Bigger Creator Push
The Dude Perfect deal is the latest in a series of partnerships between Disney and online creators. Disney has also signed deals with Dhar Mann and Like Nastya, and it has a partnership with TikTok to bring creator made Disney content to Disney+. It’s a clear sign that Disney wants to reach the younger audiences who spend their time on YouTube and TikTok.
We can’t wait to see what Dude Perfect does with Disney. A Super Bowl trick shot spectacular? A Star Wars lightsaber challenge? An Avengers themed battle? With Super Bowl LXI streaming on Disney+ for the first time, the possibilities are endless.
What would you love to see Dude Perfect do with Disney? Let us know in the comments!
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