It’s officially open, friends! The Hallmark Holiday Pop-Up welcomed its first shoppers today at Disney Springs, and Christmas came early.
The pop-up took over the former Francesca’s storefront in Town Center, right near Frontera Cocina. It’s sticking around through the end of the year, so no rush… though if history tells us anything, the good stuff goes fast. There were many items sold out today!
The shop is tied to the new Hallmark Christmas movie, Holiday Ever After: A Disney World Wish Come True… filmed right at Walt Disney World and premiering November 28 on Hallmark Channel. Inside you’ll find merch inspired by the film, plus a curated mix of Disney and Hallmark holiday cards, gifts, and ornaments.
Here’s what’s in the Holiday Ever After collection:
• Two Spirit Jerseys
• Matching family pajamas
• Loungefly accessories
• Corkcicle drinkware
• Holiday cards, home goods, and ornaments
• New additions: musical 3D pop-up Mickey and Minnie cards, and an adorable magnetic Mickey and Minnie plush pair
A Hallmark store inside Disney Springs during the holidays? That’s dangerous in the best way. If there’s a piece you’ve got your eye, and it sells out, no worries. The cast member I spoke with today said they will be restocking the store next week. Also, each item is ONE per person, to keep the resellers at bay! Stay tuned to The Main Street Mouse for more holiday updates!
Check out the video below to see the new store!
Hallmark Holiday Pop Up Store at Disney Springs!
You May Also Enjoy: Disney Springs Holidays 2026: Hallmark Pop-Up, Tree Stroll and Nightly Snow
Mouse Fan Travel® an Authorized Disney Vacation Planner, has been planning and creating magical Disney vacations since 2005. Their mission is to provide premium service and expert advice to help you get the most for your vacation time and dollar. Their Disney Travel Agents operate with the highest degree of integrity and will handle your family vacation, reunion, honeymoon, corporate incentive trip or getaway, as if it were their own. They pride themselves on expertly representing and advocating for you – their client.
The next time you and your family are planning a Disney vacation, visit Mouse Fan Travel for your no obligation quote or to answer any Disney vacation questions you may have. Are you looking for a beach vacation, tour or cruise to destinations across the globe? Visit MEI-Travel for exceptional expertise with ZERO agency fees.