Hallmark Holiday Pop-Up Opens at Disney Springs October 7, Plus a New Disney and Hallmark Collection Coming Next Year

October 3, 2026

Hallmark Holiday Pop up Opens at Disney Springs October 7 Plus a New Disney and Hallmark Collection Coming Next Year

Christmas movie magic is coming to Walt Disney World! Disney has confirmed that a Hallmark Holiday Pop-Up shop will open at Disney Springs on October 7. Disney also says a new collection of Disney and Hallmark holiday products is coming next holiday season.

Hallmark Holiday Pop up Opens at Disney Springs October 7 Plus a New Disney and Hallmark Collection Coming Next Year

What Is Holiday Ever After: A Disney World Wish Come True?

The shop is tied to Holiday Ever After: A Disney World Wish Come True, a new Hallmark Channel Christmas movie filmed right here at Walt Disney World. Lacey Chabert stars as Lindsey, who travels to Walt Disney World for Christmas with her extended family. She soon finds out her room is right next door to Philip, played by Travis Van Winkle, the man she recently had a bad first date with. A wish at Cinderella Fountain might just turn their rivalry into romance. The cast also includes Richard Kind and Christy Carlson Romano. Scenes were filmed at Magic Kingdom, EPCOT, Disney’s Hollywood Studios, and Disney Springs.

Holiday ever after a disney world wish come true

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The movie premieres Saturday, November 28 at 8/7c on Hallmark Channel as part of its Countdown to Christmas. It will stream the next day on Hallmark+.

Hallmark Holiday Pop-Up

The Hallmark Holiday Pop-Up will be in the Town Center area of Disney Springs, and it’s only here for a limited time. Guests can step into the world of the film and shop merchandise inspired by it. The store will also carry Disney and Hallmark holiday greeting cards, gifts, Keepsake Ornaments, and more. Like everything at Disney Springs, no theme park ticket is needed, and parking is free.

 

Hallmark Pop up Disney Springs Merchandise

“This holiday pop-up store offers guests a new way to celebrate the season, inspired by the magic of Disney storytelling and Hallmark’s timeless traditions,” said Debbie Hart, Vice President of Disney Springs.

Disney and Hallmark Collection Coming in 2027

The fun doesn’t stop this year. Next holiday season, Disney and Hallmark will launch a new collection of products inspired by the film. It will include greeting cards, ornaments, gifts, gift wrap, and other unique items. The collection will be sold at select Hallmark Gold Crown stores, Hallmark.com, and other retailers to be announced later.

Will you be stopping by the Hallmark Holiday Pop-Up at Disney Springs, or watching Holiday Ever After on November 28? Let us know in the comments!


You May Also Enjoy: Another Sneak Peek at Disney Holiday Merchandise

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Scott Atwood Co-Owner, Writer, Webmaster
Scott Atwood is the Co-Owner, Co-Creator, and Webmaster of The Main Street Mouse, one of Florida's leading Disney and theme park news sources Co-Host of the TMSM Weekly Podcast. With an 18-year background in technical support and systems management, Scott brings a detail-oriented, research-driven approach to everything he does — from managing the technical infrastructure of TMSM to covering the latest Disney news, Marvel updates, and technology developments. As Project Planner and Business Relations Manager for TMSM, Scott works behind the scenes to ensure the site runs smoothly while also contributing articles on topics he's passionate about — including Star Wars, Marvel, Disney Parks, and the latest in tech and pop culture. What started as a hobby alongside his wife Michele has grown into a full-time labor of love, reaching Disney fans across the country every day.


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