The countdown to Avengers: Doomsday just picked up a surprising new stop, and it is not New York or Los Angeles. Smirnoff is bringing the Marvel Cinematic Universe to Grand Rapids, Michigan, and it is also unveiling a Doomsday Collectible Chalice so limited that only 200 fans will ever get one.
Avengers: Doomsday arrives in theaters on December 18, and Marvel’s partners are ramping up the excitement in a big way. Here is everything we know about Smirnoff’s “Assemble Your Night” campaign, the chalice, and how fans 21 and older can enter for a chance to win.
Smirnoff’s Avengers: Doomsday Collaboration So Far
Smirnoff’s tie in with the film started with cocktails. The brand has already rolled out Avengers: Doomsday inspired drinks like the Doomsday Delight and the Fantastic Fizz, a nod to the Fantastic Four joining the Avengers in the new film.
Now the campaign is moving off the cocktail menu and into the real world. Smirnoff teamed up with Karan Soni, who Marvel fans know from Deadpool and Deadpool & Wolverine, to reveal the next two clues: a one of a kind collectible and the city where its big Avengers: Doomsday experience will happen.
The Doomsday Collectible Chalice
The headline reveal is Smirnoff’s Doomsday Collectible Chalice, and this is not a typical promotional cup. It was designed by Barry Gibbs, the prop master on Avengers: Doomsday, whose Marvel resume also includes Avengers: Endgame and Doctor Strange.
Gibbs drew inspiration from the production and set design of Avengers: Doomsday, so the chalice is meant to feel like it came straight out of the movie. With Doctor Doom at the center of the story, a regal chalice fits the villain’s style perfectly.
The catch? Only 200 will be given out, which should make it one of the most sought after Avengers: Doomsday collectibles this year.
Why Grand Rapids, Michigan?
This is where Smirnoff gets clever. Grand Rapids sits in Michigan’s 616 area code, and longtime Marvel fans know Earth 616 is the name of the main Marvel universe. Smirnoff is using that connection to stage a super sized Avengers: Doomsday experience in the city, designed to bring fans together to “Assemble Your Night” in person.
So far, the location is the only detail Smirnoff has shared. The date, who might show up and what else fans will find in the 616 are still being kept under wraps, with more clues promised in the coming weeks.
How to Enter for a Chance to Win the Chalice
Fans who are 21 or older can enter in two ways:
- Scan Karan Soni’s Marvel badge in Smirnoff ads and on Smirnoff’s social channels
- Visit Smirnoff’s Assemble Your Night party page
Prizes include:
- One of the 200 Doomsday Collectible Chalices
- A Smirnoff branded Crosley record player
- The grand prize, a trip to Grand Rapids to experience what Smirnoff has planned in person
Smirnoff says more chances to get a chalice and more clues will be shared on @SmirnoffUSA on Instagram, so that is the account to follow if you want one. Be sure to check the official rules on Smirnoff’s site before entering.
More Ways to Get Ready for Avengers: Doomsday
Marvel is going all in leading up to December 18. Avengers: Endgame Encore, with new scenes that set up Doomsday, is on Disney+ starting today, and you can read all about it in our post on Avengers: Endgame Encore coming to Disney+.
The Fantastic Four have also arrived at Avengers Campus at Disneyland Resort, along with new Doctor Doom merchandise. Check out Avengers: Doomsday Comes to Disneyland for the details. And over at Walt Disney World, WWE Worlds Collide: Doomsday brings an Avengers themed wrestling event to the resort on December 15.
For all of our Marvel coverage in one place, visit our Marvel hub.
Would you try to snag one of the 200 chalices? Let us know in the comments, and stay tuned to The Main Street Mouse for more Avengers: Doomsday news as Smirnoff reveals its next clues!
Please enjoy responsibly. Contest open to fans 21 and older.
Mouse Fan Travel® an Authorized Disney Vacation Planner, has been planning and creating magical Disney vacations since 2005. Their mission is to provide premium service and expert advice to help you get the most for your vacation time and dollar. Their Disney Travel Agents operate with the highest degree of integrity and will handle your family vacation, reunion, honeymoon, corporate incentive trip or getaway, as if it were their own. They pride themselves on expertly representing and advocating for you – their client.
The next time you and your family are planning a Disney vacation, visit Mouse Fan Travel for your no obligation quote or to answer any Disney vacation questions you may have. Are you looking for a beach vacation, tour or cruise to destinations across the globe? Visit MEI-Travel for exceptional expertise with ZERO agency fees.