The holiday magic is coming to Disney Springs in a big way this year! Hallmark has announced plans for a limited-time holiday pop-up store at Disney Springs at Walt Disney World Resort, with doors set to open in early October 2026.
The news dropped at D23: The Ultimate Disney Fan Event, and there’s a lot to be excited about. The shop is tied to an all-new Hallmark Channel original film, Holiday Ever After: A Disney World Wish Come True, which was actually filmed right here at Walt Disney World — so the connection to the parks runs deeper than your typical retail collab.
Inside the pop-up, guests can browse a curated selection of merchandise inspired by the film, along with Hallmark greeting cards, their beloved Keepsake Ornaments, and a variety of Disney-themed gifts. It’s shaping up to be a one-stop-shop for getting your holiday spirit going before Thanksgiving even hits.
“The Hallmark pop-up at Disney Springs extends that experience beyond the screen,” said Stacey Howe, SVP of Brand Licensing at Hallmark, noting the goal of giving fans a place to discover products and make holiday memories of their own.
Debbie Hart, VP of Disney Springs, echoed that excitement, saying the location is a perfect fit for bringing guests together through shopping, dining, and entertainment — and that this pop-up offers “a new way to celebrate the season.”
As for the movie itself, Holiday Ever After: A Disney World Wish Come True premieres on the Hallmark Channel on November 28 at 8/7c, with next-day streaming available on Hallmark+.
So if you’re heading to Walt Disney World this fall, or planning a trip around the holidays, add Disney Springs to your must-do list. We’ll keep an eye out for more details on the exact opening date and store location as October approaches!
You May Also Enjoy: Discover What’s New This Fall at Disney Springs
Mouse Fan Travel® an Authorized Disney Vacation Planner, has been planning and creating magical Disney vacations since 2005. Their mission is to provide premium service and expert advice to help you get the most for your vacation time and dollar. Their Disney Travel Agents operate with the highest degree of integrity and will handle your family vacation, reunion, honeymoon, corporate incentive trip or getaway, as if it were their own. They pride themselves on expertly representing and advocating for you – their client.
The next time you and your family are planning a Disney vacation, visit Mouse Fan Travel for your no obligation quote or to answer any Disney vacation questions you may have. Are you looking for a beach vacation, tour or cruise to destinations across the globe? Visit MEI-Travel for exceptional expertise with ZERO agency fees.