Universal Orlando Passholder Appreciation Days

July 28, 2026

Universal Orlando Annual Passholder DaysWe have some exciting news to share! Universal Orlando Resort is celebrating its most loyal and passionate fans with the return of Passholder Appreciation Days, taking place August 15 through September 30. Throughout this six week celebration, Annual and Seasonal Passholders can enjoy a variety of exclusive perks and special benefits available only during the event, including:

  • Access to Passholder Nights presented by Coca-Cola®, a popular event returning for two nights, August 15 and 16, at Universal Studios Florida. Passholders can enjoy this free, after-hours party with access to select attractions and entertainment throughout the park, as well as special event offerings like character meet and greets, a DJ dance party and a special magnet giveaway. Due to the event’s popularity, reservations are now fully committed for both nights.
  • Special discounts on Universal Express Passes, Mobile Food and Drink Orders, Merchandise, Universal Volcano Bay Cabanas and Premium Seating and more.
  • $15 Merchandise Credit when Passholders spend $100 or more at select participating Universal Orlando merchandise locations. This credit can also be used toward a future merchandise purchase.
  • The opportunity to be among the first to shop the new Illuminated Globe Merchandise Collection while in the UOAP Lounge in Toon Lagoon and The Tonight Shop in Universal Studios Florida.
  • A complimentary, limited-time specialty item, which will be available for pickup at the UOAP Lounge in Toon Lagoon in Universal Islands of Adventure and The Tonight Shop in Universal Studios Florida (while supplies last). More details on this item will be shared soon.
  • Extra hours to enjoy the UOAP Lounge in Toon Lagoon, which will be open from park open to park close during Passholder Appreciation Days.
  • A 35% discount on the My Universal Photos Annual Pass Photo Package when purchased in-park.
  • Exclusive, limited-time menu offerings throughout the destination, such as:
    • Universal Studios Florida: Prosciutto & Arugula Pizza at Louie’s Italian Restaurant and The Tipsy Watermelon at Chez Alcatraz
    • Universal Islands of Adventure: 3 Cheese Bavarian Pretzel at Pizza Predattoria
    • Universal Volcano Bay: Kahuna Bowl at Kohola Reef Restaurant & Social Club
    • Universal CityWalk: Chocolate Peanut Butter Explosion at The Toothsome Chocolate Emporium & Savory Feast Kitchen, Rocky Road Donut at Voodoo Doughnut, Huarache de Chorizo at Antojitos Authentic Mexican Food, Triangoletti alla Vodka at Vivo Italian Kitchen, Island Fire Chicken and Waffles at Bob Marley-A Tribute to Freedom, and Pork Dumplings at The Cowfish Sushi Burger Bar.

Universal Orlando Annual Passholder Days
Universal Orlando hotels are also showing love to Passholders during Passholder Appreciation Days with savings up to 40%, Sunday through Thursday, at select Universal Orlando hotels – Loews Sapphire Falls Resort, Universal Stella Nova Resort, Universal Terra Luna and Universal Endless Summer Resort – Dockside Inn and Suites. Plus, exclusive food and beverage offerings will be available for Passholders to enjoy throughout select dining locations at Signature Collection hotels.

For more information on this year’s Passholder Appreciation Days and additional Passholder benefits, visit UniversalOrlando.com.

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Michele Atwood Founder & Editor-in-Chief, The Main Street Mouse
Michele Atwood is the founder and Editor-in-Chief of The Main Street Mouse, one of Florida's leading Disney and theme park news sources since 2010. A credentialed Disney Partner and media professional, Michele serves as a theme park contributor and insider for Fox 35 Orlando and WDBO radio covering Disney and Central Florida attractions. Michele has also contributed to the Orlando Sentinel, WESH 2, and Spectrum News 13. Michele is the published author of four books — "Moving to Main Street U.S.A.," "How Many Sleeps Till Disney?," "How Many Sleeps Till Disneyland?" and "Daydream Believing: Confessions of a Grown Up Princess" and is co-owner of the House of Mouse Expo and Lost Princess Apparel. With over a decade of hands-on coverage of Walt Disney World, Disneyland, Disney Cruise Line, and Central Florida theme parks, Michele brings firsthand expertise and media access to every story she covers. Get my new book here! https://amzn.to/4oNqlBg



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