One of the biggest highlights of every D23: The Ultimate Disney Fan Event isn’t just the panels or announcements—it’s the incredible merchandise that fans can only find on the show floor. For collectors, Disney history enthusiasts, and anyone fascinated by the magic of Imagineering, a visit to Mickey’s of Glendale is an absolute must. This year, Walt Disney Imagineering’s exclusive campus store is returning to D23 2026 with an all-new collection celebrating the creativity, curiosity, and innovation that bring Disney stories to life.
Whether you’re already planning your shopping strategy or simply love getting a first look at exclusive merchandise, here’s what you can expect from Mickey’s of Glendale at this year’s event.
Mickey’s of Glendale Returns to D23
Named after Walt Disney Imagineering’s headquarters in Glendale, California, Mickey’s of Glendale is the official campus store created by Imagineers, for Imagineers. Throughout the year, its exclusive merchandise is typically only available to Walt Disney Imagineering Cast Members, making its appearance at D23 one of the most anticipated shopping opportunities of the event.
For D23 attendees, the booth offers a rare chance to purchase exclusive apparel, collectibles, pins, accessories, and other merchandise inspired by Disney’s parks, attractions, and the talented teams responsible for creating them.
Introducing the “Imagineer That!” Collection
Kicking off this year’s merchandise reveals is the brand-new Imagineer That! Collection, inspired by Tom Morrow 2.0 and the fan-favorite Imagineer That! video series.
Designed for Disney fans who have ever wondered how attractions are created—or dreamed of becoming an Imagineer themselves—the collection celebrates curiosity, creativity, and the spirit of asking, “What if?”
The playful designs capture the same fun energy found throughout the series while including subtle references longtime fans are sure to appreciate.
Merchandise Designed for Dreamers
The new collection features a variety of items perfect for Disney fans looking to bring a little Imagineering inspiration into their everyday lives.
Among the highlights are:
- Customizable Lug bags with interchangeable straps and coin purses
- Imagineer That!-inspired T-shirts
- Baseball caps
- Water bottles
- Additional accessories celebrating Walt Disney Imagineering
One standout item is a performance-style T-shirt made with moisture-wicking fabric inspired by athletic jerseys, making it an excellent choice for a full day exploring the D23 show floor.
The customizable Lug bag is expected to be especially popular, allowing fans to personalize their look by mixing and matching straps and accessories—much like Imagineers customize ideas throughout the creative process.
More Reveals Are on the Way
The Imagineer That! Collection is only the beginning.
Disney Parks Blog has confirmed that additional Mickey’s of Glendale collections will be revealed throughout the summer leading up to D23 2026. Fans can expect more first-look merchandise previews, behind-the-scenes design insights, and exclusive looks at the creative process that inspired each collection.
For collectors, these ongoing reveals make it worth keeping a close eye on future announcements as the countdown to D23 continues.
Every year, Mickey’s of Glendale reminds Disney fans that the magic isn’t just found inside the parks—it’s also created by the talented Imagineers whose imagination transforms ideas into unforgettable experiences. The new Imagineer That! Collection perfectly captures that spirit by celebrating curiosity, innovation, and the people who dream big every day.
If you’re attending D23: The Ultimate Disney Fan Event 2026, be sure to make Mickey’s of Glendale one of your first stops. These exclusive collections have become some of the most sought-after merchandise at D23, and this year’s Imagineering-inspired lineup looks like it will be no exception.
You May Also Enjoy: D23: The Ultimate Disney Fan Event Guide
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