The World’s No. 1 Vodka Is Bringing the Marvel Universe to Grand Rapids — and Unveiling an Exclusive Smirnoff Collectible Inspired by the Film
Smirnoff is inviting fans to “Assemble Your Night” to celebrate the upcoming release of Marvel Studios’ “Avengers: Doomsday,” in theaters December 18. The film collaboration has already brought the world of the film to cocktail culture through clean and crisp Smirnoff serves like the Doomsday Delight and Fantastic Fizz. Now, Smirnoff is assembling more moments inspired by the film.
The Original Party Starter, Smirnoff is revealing the next clues on its road to “Avengers: Doomsday” — including the location for their super-sized plans: Grand Rapids, Michigan, and an ultra-limited collectible inspired by the film.
WHAT: Smirnoff and Karan Soni, known for his role in Marvel Studios’ “Deadpool & Wolverine,” have dropped two major details:
THE COLLECTIBLE: The biggest reveal: Smirnoff teamed up with iconic “Avengers: Doomsday” Prop Master, Barry Gibbs to create an exclusive collectible inspired by “Avengers: Doomsday” – Smirnoff’s Doomsday Collectible Chalice.
Known for his work on Marvel Studios’ “Avengers: Endgame,” “Doctor Strange” and now the much anticipated “Avengers: Doomsday,” Barry designed the one-of-a-kind chalice drawing inspiration from the production and set design of “Avengers: Doomsday.”
Smirnoff’s Doomsday Collectible Chalice is so exclusive only 200 fans will be able to get their hands on one…
THE LOCATION: Smirnoff is taking over Grand Rapids, Michigan — home to the 616 area code — for a super-sized “Avengers: Doomsday” experience designed to bring fans together to “Assemble Your Night” in the real world.
The location is only the first clue. Fans will have to keep watching to uncover what Smirnoff
has planned, including when it’s happening, who might show up and what else awaits them in the 616.
THE HOW: Fans (21+) eager to learn more about Smirnoff’s plans and get their hands on the Smirnoff’s Doomsday Collectible Chalice can scan Karan’s Marvel badge in Smirnoff ads and on social or head to www.smirnoff.com/en-us/assembleyournightparty to enter for a chance to win one of the 200 chalices, a branded Crosley record player, and the grand prize – access to a trip to Grand Rapids to see what Smirnoff has in store firsthand.
Stay tuned to @SmirnoffUSA on Instagram to join in on the hunt for more clues, plus more opportunities to secure your own chalice.
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