Disney is making a big move in the kids’ content space, and if you have a little one at home who watches YouTube, this one is going to get their attention. Disney has officially entered into a content and development deal with Like Nastya, the globally renowned kids’ creator — and this marks the first development deal Like Nastya has ever signed with a major entertainment company.
Who Is Like Nastya?
If you are not already familiar, Like Nastya is one of the most watched children’s channels on YouTube, and the numbers are genuinely staggering. The brand spans 25 YouTube channels in 22 languages and has accumulated more than 450 million subscribers worldwide. To put that into perspective, the channel has racked up more than 275 billion lifetime views. For reference, that is billion with a B. Nastya, whose full name is Anastasiia, has built a global empire known for playful storytelling, imaginative adventures, and music that resonates with kids across cultures and languages.
What the Deal Includes
The partnership covers a lot of ground. First and foremost, Disney and Like Nastya will develop an original animated preschool series for Disney Jr. and Disney+. That alone is exciting news for families who love what the Like Nastya brand brings to the table. Beyond that, the deal also includes the development of new live-action content aimed at kids, tweens, teens, and families — meaning the reach goes well beyond just the preschool set.
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Disney will also gain access to a curated collection of existing Like Nastya library content, and everything coming out of this deal will be distributed across Disney+ and other Disney owned platforms.
What the Family Is Saying
Anna Radzinskaia, Nastya’s mother and the founder of the Like Nastya brand, shared her excitement about the partnership: “I’m incredibly proud of Anastasiia and how Like Nastya has grown into a global brand loved by millions of families worldwide. Bringing together the worlds of Like Nastya and Disney is an exciting opportunity to create something truly special for a new generation.”
It is a partnership that makes a lot of sense. Like Nastya has already proven she can connect with kids on a massive scale around the world, and Disney has the storytelling heritage and distribution power to bring that connection to an entirely new level. We will be watching to see what comes out of this one!
ABOUT THE WALT DISNEY COMPANY
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international entertainment and media enterprise that includes three business segments: Entertainment, Sports, and Experiences.
ABOUT LIKE NASTYA
Since its launch in 2016, Like Nastya has evolved into a global family entertainment franchise spanning original digital content, music, live entertainment, consumer products, gaming, licensing, brand partnerships, and streaming distribution. Through inspiring storytelling and family-friendly experiences, the brand continues to entertain and connect with millions of children and families around the world every day.
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