From the Universal Orlando Blog and written by: Lindsay Kwek
This Annual Event Will Debut an All-New Butterbeer Cream Puff, Butterbeer-Flavoured Chocolate Bar and Merchandise Collection, Along with the Return of the Ice Lolly, a Fan-Favorite for Wizards, Witches and Muggles Alike
Universal City, Calif., Orlando, Fla. (February 27, 2025) – Universal Studios Hollywood and Universal Orlando Resort celebrate the return of the popular Butterbeer™ Season, a dedicated, annual tradition that invites guests and fans to enjoy all things Butterbeer within The Wizarding World of Harry Potter™. Butterbeer Season begins on Saturday, March 1 and continues daily through Saturday, May 31, 2025.
Reminiscent of butterscotch and shortbread, Butterbeer is a favorite amongst witches and wizards. It is currently available for purchase in an array of scrumptious options, including cold, frozen, hot and non-dairy beverages, along with Butterbeer fudge, potted cream and ice cream.
This year’s celebration at Universal Studios Hollywood and Universal Orlando Resort will introduce an all-new Butterbeer Cream Puff just for the season, available at the Three Broomsticks™, where guests can also savor frozen or cold Butterbeer in a limited-edition Gold Souvenir Stein. Additionally, a Butterbeer-Flavoured Chocolate Bar and Butterbeer Caramel will be available at retail locations and the Ice Lolly frozen dessert makes a delicious return. This tempting ice bar will now be available year-round.
A bespoke Butterbeer themed merchandise collection will also take centerstage as part of Butterbeer Season. The inspiring line is designed to offer wizard, witches and muggles a chance to celebrate Butterbeer during and beyond their visit to the theme parks. Items will include apparel such as a plaid shirt, zipped fleece hoodie and t-shirt as well as accessories from a crossbody bag to caps, socks and more.
Butterbeer season at Universal Orlando Resort will take place at The Wizarding World of Harry Potter – Hogsmeade™ at Universal Islands of Adventure and at The Wizarding World of Harry Potter – Diagon Alley™ at Universal Studios Florida. Visit www.UniversalOrlando.com for more information.
Butterbeer Season will take place within The Wizarding World of Harry Potter at Universal Studios Hollywood. Visit www.UniversalStudiosHollywood.com for more information.
About Butterbeer Season:
Butterbeer Season is a Warner Bros. Discovery global franchise initiative to annually celebrate the flavor, scent and look of the iconic beverage fans will recognize from the magical world of Harry Potter. Butterbeer was first introduced in Harry Potter and the Prisoner of Azkaban and quickly became a fan favorite symbol of joy, comfort, warmth and togetherness. Fans who longed for the opportunity to enjoy the beverage have loved the varied Butterbeer offerings currently available at The Wizarding World of Harry Potter at Universal Destinations & Experiences global theme parks, Warner Bros. Studio Tours in Hollywood, Tokyo and London, Harry Potter Shops in London, and New York, and many of the Harry Potter touring experiences around the world. Now, every March through May, fans around the world will have the opportunity to celebrate Butterbeer in new and unexpected ways during Butterbeer Season. Look out for new treats, limited-edition products, events, and activations to experience the joy of Butterbeer.
New Harry Potter Butterbeer Snacks Coming in March!
- Universal Studios Raise Their Mugs to Celebrate the Return of Butterbeer Season in The Wizarding World of Harry Potter, from March 1 Through May 31 - February 28, 2025
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