It is no secret that in the past year the Marvel Cinematic Universe has not been the powerhouse it once was at the box office. Why this might be could be for a number of reasons. However, The Walt Disney Company’s CEO, Bob Iger thinks it is an issue of quantity over quality.
For those who have followed the Marvel Cinematic Universe over this past decade, you probably remember “Avengers: Endgame” being one of the greatest box office successes of all time. At the time of the film’s release, it climbed at the world wide box office to be the most successful film premier ever.
Although, it’s only a few years after this incredible film and the MCU has been struggling to get a large turnout at cinemas with some of its more recent releases, including “Ant-Man 3” and “The Marvels.”
To put it in perspective of the large number of Marvel Cinematic Universe releases, there have been 30 film and TV premieres (including every season of every TV show) since “Avengers: Endgame” in 2019. From this number alone, you could argue the quantity of MCU film and TV content over the past few years might have caused some fans to possibly have gotten burnt out.
During Disney’s Q4 2023 earnings call on November 8, Iger referenced this large number of releases and its potential to have been the cause of some of the recent MCU films to have lacked in box office performance.
“I’ve always felt that quantity can be actually a negative when it comes to quality. And I think that’s exactly what happened. We lost some focus, said Iger during the call (via The Motley Fool)”
During the call, Iger didn’t offer any remedies to fix this issue, which makes us wonder what course of action the company will take with some of its upcoming releases.
What are your thoughts on Iger’s recent comments about the Marvel Cinematic Universe having such an extended number of releases and its possible affects on their performance at the box office? Let us know in the comments!
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