The Walt Disney Company is raising prices on more than just its theme park admissions. It seems it is also planning to increase the cost of its ad-free options for Disney+ and Hulu.
On Thursday, the company increased the monthly cost of its ad-free Disney+ and Hulu standalone subscriptions by $3. Disney+ is increasing from $10.99 to $13.99 and Hulu will increase from $14.99 to $17.99, according to pricing information on their help center websites.
Disney first told investors in August of the price increase and told subscribers it would adjust various streaming prices in October.
Disney said it would not alter what it charged for its standalone ad-supported plans, leaving them at $7.99.
“Maintaining access to our content for as broad an audience as possible is top of mind for us, which is why pricing for our standalone ad-supported Disney+ and Hulu offerings will remain unchanged,” Iger said during the company’s quarterly earnings call in August.
“We believe in the future of advertising on our streaming platforms, both Disney+ and Hulu,” he said. “And we’re obviously trying with our pricing strategy to migrate more subs to the advertiser-supported tier. It should also be noted… that a substantial amount of new subscribers to Disney+ are signing up for the ad-supported tier, which suggests that the pricing is working for us in that regard.”
The company reported a combined subscriber count of 146.1 million for Disney+ and Disney+ Hotstar as of July. For Hulu, some 48.3 million were subscribed to it.
The Wall Street Journal also reported a hike could potentially be in the works for Netflix’s own ad-free tier.
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