Sprinkled with pixie dust, magical moments and eye-catching collections, the World of Disney store is officially open in the Downtown Disney District at the Disneyland Resort! Its sister store at Disney Springs in Walt Disney World celebrates its grand reopening tomorrow, Oct. 27.

Last week, Steven Miller provided a fantastic first glimpse of the reimagined stores. Now, let’s take a closer look! We had the chance to interview the cast members, who spent more than a year in design and development, to create this elevated shopping experience. Learn more about the wonderful World of Disney from these creative minds:

The reimagined World of Disney makes shopping easier and more fun. The transformation begins with the store’s exterior, which features new marquees and magical window displays. Inside, guests discover an open atmosphere with uniquely themed areas. Inspiration comes from Walt Disney Animation Studios and legendary animators—with sketches, artwork and posters jumping to life. Let’s not forget the shopping, which includes all the “must-have” Disney merchandise collections.

The grand redesign of World of Disney is just one of the many exciting new experiences part of the promenade-wide transformation of the Downtown Disney District. Other openings include Salt & Straw scoop shop, the newly-renovated upper level of Naples Ristorante e Bar and the upcoming debuts of Ballast Point brewery and Black Tap Craft Burgers & Shakes.